UCSF Rosenman Institute
The Challenge
UCSF Rosenman Institute is a health tech ecosystem that grew rapidly and expanded its capabilities and audiences over the first 5 years of its existence. As a result, their website was added to “kitchen-sink style” and had lost cohesion and a clear brand identity along the way. Our client had a strong feeling that their constituents did not fully grasp the breadth and benefits of the Institute’s work.
Our Work
We took a hard look at the programs and resources that the Institute offers and how these assets are utilized and valued by their stakeholders. We leveraged interview audits and marketing research, and also conducted a deep dive with the key players at the Institute. We then produced a clear brand playbook that included positioning and messaging, core competencies, recommended structure and strategic business advice to help them attain their goals. Then, we helped bring the brand to life in a beautiful new website. Our work highlighted discrepancies in terminology, helped clarify their value, and now encourages engagement and investment from the broader health tech community.
Testimonial
"I had the pleasure of working with George Moody on developing our brand strategy and website, which required close attention to detail, effective project management, and creative strategy. George Moody was not only able to deliver all of these elements, but they did so with a level of professionalism and dedication that truly exceeded our expectations. They worked tirelessly to ensure that everything was done on schedule and that all stakeholders were well-informed and engaged…. From finding the right website designer to developing the website's layout and content, they provided exceptional support that allowed us to bring our vision to life."
Christine Winoto, Executive Director, UCSF Rosenman Institute, Founding Partner, MedTech Venture Partners
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