Founded in Spain as an app to help influencers monetize their expertise, Plazah found that the brand was not resonating with their target audiences in America. They hired George Moody to think through how to “Americanize” their offering, attract more users and reach new partners.

We quickly realized Plazah would have more potential with a broader message and updated brand identity. Working with the founder of the company, George Moody helped Plazah carefully define their target audiences, refine messaging for each one, and tell a bigger story about the emerging arena of personal commerce. We restructured and redesigned their website -- including all new copy -- and also scripted and produced a two-minute video to help tell their story in a simple, clear way. And finally, we leveraged a major retailer trade show to enable Plazah to put their best foot forward with Fortune 500 retailers and potential partners. Our work drove Plazah to think beyond a single audience and tell a more compelling story for retailers, which resulted in some key new partnerships.

Roger Casals, Founder and CEO, Plazah