Neureka offers a suite of products that gather data to help better manage treatment outcomes for people with epilepsy. The company was shifting from a business model where they sold their products exclusively through doctors and clinicians to instead selling an app and other devices direct-to-consumer. They needed a different brand strategy to reach this new audience.

We worked closely with the CEO and head of marketing to craft a new positioning and messages about Neureka that spoke directly to people living with epilepsy and their caregivers. The new messaging focused on the data insights and clarity offered by Neureka to drive better decisions around treatment, and therefore better treatment outcomes. We then worked with a web designer to bring the brand to life in a consumer-friendly new website designed to be both inspirational and informative.

Ray Iskander, CEO and Founder, Neureka