Quadric is a technology company that had been quietly building their cutting edge supercomputer in stealth mode for a couple of years. They hired George Moody to help introduce them to the world and make the best possible first impression. Their goals were to drive inbound inquiries for recruiting, business development and sales.
With a lean in-house team moving full-speed ahead with product development, Quadric relied on George-Moody to drive brand development and launch communications. We started with an in-depth strategy phase -- where we explored the competition, got a sense of Quadric’s key differentiators and delved into the needs of their target audiences in order to develop clear and compelling brand positioning and messaging. We then hired and managed a talented design team to help us bring Quadric’s story to life visually. And finally, we built a communications program to launch the company publicly, share Series A funding news and generate press to help fuel recruiting and BD efforts.
Our efforts over a four month period resulted in a beautiful brand and website that illustrates Quadric’s promise of “architecting for the edge” with the world’s first supercomputer designed specifically for the unique needs of edge devices. Our communications outreach included launching the company’s social media channels, as well as working closely with journalists to generate feature articles in TechCrunch, VentureBeat, Fortune Term Sheet, Silicon Valley Business Journal and many others.